Victorias Secret & Co. Common Stock (VSCO)

Competitors to Victorias Secret & Co. Common Stock (VSCO)

Aerie

Aerie, a subsidiary of American Eagle Outfitters, competes with Victoria's Secret by focusing on an inclusive and body-positive marketing approach. Aerie promotes its products without retouching photos, which resonates well with younger consumers who value authenticity and inclusivity. This positioning has allowed Aerie to capture market share from traditional lingerie brands, including Victoria's Secret, which has struggled with similar issues. Aerie's strong social media presence and commitment to inclusivity have positioned it as a leader in this niche.

Calvin Klein Underwear

Calvin Klein Underwear has a strong positioning in the luxury segment of the lingerie market, successfully competing with Victoria's Secret by leveraging its established brand reputation and iconic designs. Calvin Klein's marketing often combines lifestyle and fashion, appealing to a more trend-conscious consumer who values brand prestige. While Victoria's Secret focuses heavily on the fantasy aspect of lingerie, Calvin Klein adopts a more straightforward branding approach, which gives it an edge in the luxury market.

Lounge Underwear

Lounge Underwear is another fast-growing brand that focuses on comfort and affordability while championing body positivity and inclusivity. The company competes with Victoria's Secret by offering a direct-to-consumer model that allows for competitive pricing. Lounge Underwear's emphasis on minimalistic design and comfort appeals to millennials and Gen Z, effectively capturing a segment of the market that has been less served by Victoria's Secret's traditional offerings.

Savage X Fenty

Founded by Rihanna, Savage X Fenty has redefined the lingerie market with its focus on diversity, inclusivity, and high-fashion aesthetics. The brand has successfully captured attention through innovative fashion shows and marketing campaigns that celebrate all body types. This fresh approach has attracted a younger audience away from Victoria's Secret, which has faced challenges in appealing to today's consumers. Savage X Fenty's strong brand identity and celebrity endorsement give it a distinct competitive edge.

ThirdLove

ThirdLove is known for its direct-to-consumer model and focus on offering a wide range of sizes and customizable products. They differentiate themselves by leveraging technology to provide a personalized fitting experience and a diverse range of sizes, catering to a broader demographic than Victoria's Secret. ThirdLove's commitment to transparency in sourcing and production, as well as their strong customer service ethos, positions them as a compelling competitor in the lingerie market.