L Brands (LB)

Competitors to L Brands (LB)

Cotton On Group

Cotton On Group, while primarily known for its clothing, also includes lifestyle products similar to those offered by Bath & Body Works. The competition arises in the realm of casual lifestyle products, where both brands cater to similar demographics that value style and affordability. However, Bath & Body Works has a competitive advantage due to its strong brand loyalty in personal care and home fragrance segments. Cotton On Group competes more on pricing and fashion-forward products, but its lack of specialization in personal care gives Bath & Body Works an edge in that particular niche.

Estée Lauder Companies Inc. 

Estée Lauder competes with Bath & Body Works in the personal care and beauty products market. While Estée Lauder has a strong reputation for high-quality skincare and makeup products, Bath & Body Works distinguishes itself with affordable and accessible personal care and home fragrance products. The companies compete in areas such as product innovation and consumer engagement strategies. Estée Lauder tends to cater to a more premium segment of the market, which gives them an advantage in brand loyalty and perceived quality, while Bath & Body Works leverages its wide-ranging retail footprint and promotional strategies to attract a broader consumer base.

Revlon, Inc.

Revlon and Bath & Body Works compete primarily in the cosmetics and personal care sector. Revlon is well-known for its makeup products, while Bath & Body Works focuses on personal care and home fragrance items. Although they target some overlapping customers, Bath & Body Works's emphasis on experiential retail and branding sets it apart. Revlon's competitive advantage lies in its established brand identity in cosmetics, but Bath & Body Works has an edge in fostering customer experiences through in-store events and promotions, which enhances customer loyalty and engagement.

Ulta Beauty, Inc. 

Ulta Beauty competes with Bath & Body Works in the burgeoning personal care and beauty market. While Ulta focuses on a diverse range of beauty brands, from high-end to drugstore products, Bath & Body Works emphasizes a narrower range of personal care and home fragrance items. The competitive landscape is defined by Ulta's unique combination of beauty products, salon services, and a rewards program that fosters customer loyalty. Bath & Body Works is recognized for its strong brand presence and loyalty programs, but Ulta holds a wider spectrum of beauty offerings, providing a significant competitive advantage in attracting beauty enthusiasts and shoppers looking for variety.

Victoria's Secret 

Victoria's Secret is both a direct competitor and a former division of L Brands. The competition between Bath & Body Works and Victoria's Secret is multifaceted, as both brands target similar customer demographics while offering distinct product lines. Bath & Body Works focuses primarily on personal care products, such as lotions and candles, whereas Victoria's Secret emphasizes lingerie and apparel. Although they share certain target markets, their branding strategies and product offerings allow them to complement each other rather than directly overlap, making the competition unique as they each carve out distinct niches under the same parent company.