Herc Holdings Inc. Common Stock (HRI)

Competitors to Herc Holdings Inc. Common Stock (HRI)

Birch Equipment Rental & Sales, Inc.

Birch Equipment Rental & Sales is a regional competitor that offers equipment rental services similar to Herc Holdings. Although Birch operates on a smaller scale, it focuses on personalized customer service and regional expertise. This localized approach enables Birch to build strong relationships with its customers and adapt quickly to market needs. However, as a smaller operation without the same fleet size or geographic reach as Herc, Birch primarily competes by emphasizing service quality over broad market strategies. Hence, Herc's larger scale provides it a competitive advantage in terms of equipment variety and availability.

Home Depot, Inc. 

While primarily a home improvement retailer, Home Depot competes with Herc Holdings in the rental sector by offering a variety of rental equipment for contractors and DIY customers. Home Depot's established retail presence and convenient locations make it an attractive option for those looking to rent equipment for short-term projects. Herc, however, targets a more professional audience, focusing on long-term rentals for commercial projects. In this context, Home Depot has a competitive advantage in accessibility and brand recognition among the general public, while Herc maintains an edge in catering to more specialized rental needs.

Sunbelt Rentals, Inc.

Sunbelt Rentals operates as a major player in the equipment rental business, similar to Herc Holdings, servicing a wide range of customers in various sectors. With a strong presence in the residential and commercial construction markets, Sunbelt focuses on providing high-quality service and a diverse fleet of equipment. The company's regional focus and customer relationships have allowed it to develop a loyal customer base, thereby providing direct competition to Herc. In terms of competitive advantage, Sunbelt's extensive branch network offers localized service and availability, providing it an edge in customer responsiveness.

United Rentals, Inc. 

United Rentals is one of the largest equipment rental companies in North America, competing directly with Herc Holdings in the rental of construction, industrial, and specialty equipment. United Rentals has a larger market share and a more extensive fleet, which allows it to serve a broader range of customers across various industries. Both companies compete on pricing, fleet availability, and customer service. However, United Rentals' scale gives it a competitive advantage in negotiations with suppliers, allowing for favorable purchase terms and thereby potentially lower operational costs.