Getty Images Holdings, Inc. Class A Common Stock (GETY)

Competitors to Getty Images Holdings, Inc. Class A Common Stock (GETY)

Adobe Stock 

Adobe Stock integrates seamlessly with Adobe’s suite of creative tools, which gives it a significant competitive advantage among professionals in the creative industry. This direct integration allows users to access stock media within applications like Photoshop and Illustrator, enhancing workflow efficiency. While Getty Images offers extensive high-quality content, Adobe Stock appeals particularly to the existing Adobe user base, leveraging its ecosystem to drive sales. The convenience and familiarity of Adobe's tools create a unique competitive edge that helps it capture a loyal audience.

Canva

Canva is known for its graphic design platform that democratizes design for non-designers, combining elements of graphic design with stock media. Though not a traditional stock photography company, Canva offers an extensive library of images, which it uses to attract users to its design tools. By providing both design features and stock images in one platform, Canva competes with Getty Images by appealing to users looking for a one-stop solution for all their design needs. The simplicity and accessibility of Canva give it an edge among less experienced users who might find Getty's platform more complex.

Dreamstime

Dreamstime is a stock photography website that positions itself as a community-driven platform providing a mix of free and paid content. It competes with Getty Images through its emphasis on affordability, offering various pricing plans that cater to different levels of users. While it may not match Getty's extensive library or the exclusivity of content, Dreamstime focuses on providing a platform where photographers can sell their work directly, thus creating an attractive model for budget-conscious consumers. However, Getty Images retains a competitive advantage through its vast network of professional photographers and exclusive content offerings.

iStock

iStock, a subsidiary of Getty Images, operates at a lower price point and offers a more budget-friendly selection of royalty-free stock images. By positioning itself as a cost-effective alternative to Getty’s premium offerings, iStock attracts a different segment of the market, primarily freelancers, small businesses, and startups seeking high-quality visuals without the higher cost associated with Getty. Despite being part of Getty Images, iStock competes directly with Getty, leveraging its brand to appeal to price-sensitive consumers, thus driving volume sales.

Shutterstock, Inc. 

Shutterstock is a leading competitor in the stock photography and media market, offering a vast library of images, videos, and music tracks. They compete with Getty Images by focusing on affordability and subscription models that cater to a wide range of customers, from professionals to small businesses. Shutterstock also emphasizes user-friendly search features and content-based filters, making it easier for customers to find relevant visuals quickly. As a result, Shutterstock has cultivated a strong presence among budget-conscious buyers, although Getty Images maintains a reputation for higher quality and exclusive content.