RumbleOn, Inc. - Class B Common Stock (RMBL)

Competitors to RumbleOn, Inc. - Class B Common Stock (RMBL)

Cycle Gear

Cycle Gear is primarily a retailer of motorcycle gear and accessories, which positions it as a less direct competitor to RumbleOn's primary focus on buying and selling vehicles. However, they do compete for the attention of the same demographic of motorcycle enthusiasts, as Cycle Gear's extensive product offerings can enhance customer fulfillment in the motorcycle ecosystem, potentially detracting from RumbleOn's market share. Their established presence can draw customers looking for a complete motorcycle lifestyle rather than just vehicle transactions.

Cycle Trader

Cycle Trader acts as a marketplace specifically tailored for buying and selling motorcycles and other powersport vehicles, making it a direct competitor to RumbleOn. While RumbleOn offers a more comprehensive platform that includes financing and vehicle trade-in solutions, Cycle Trader’s dedicated focus on connecting buyers and sellers directly through its extensive listings gives it a competitive edge in attracting users solely interested in transactions.

Harley-Davidson 

Harley-Davidson competes indirectly with RumbleOn by not only selling motorcycles but also creating a strong brand community that promotes ownership through merchandise, clubs, and events. While RumbleOn emphasizes the brokerage and financing aspects of vehicle sales, Harley-Davidson’s brand loyalty and community engagement can lead potential buyers to choose new purchases over used ones facilitated by RumbleOn, giving Harley a distinct advantage in customer loyalty.

RideNow

RideNow operates a substantial network of powersport dealerships and competes with RumbleOn by providing a wide array of recreational vehicles, adding value through in-person sales and service offerings. Their established physical presence allows them to build strong customer relationships and enhance customer experience, which can be a key differentiator against an online-focused model like RumbleOn. RideNow also benefits from longstanding partnerships with major manufacturers.

Vroom 

Vroom, while primarily focused on automobiles, competes in the online marketplace space for used vehicles, including motorcycles. Similar to RumbleOn, they leverage technology to enhance the buying and selling process. However, Vroom's greater financial resources and stronger branding in the automobile space can provide a competitive edge that may translate into familiarity and trust more efficiently than RumbleOn can achieve in its niche market. This positions Vroom as a leading competitor in the broader used vehicle online marketplace.