Articles from Samba TV

Partnership Leverages Samba TV's Industry-leading First-party Viewership Data for Cross-screen Performance Insights

New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64%

Privacy-first, AI-ready data collaboration delivers smarter media planning and measurement for advertisers across TV, streaming, and digital media

New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office results

Acxiom Selects Samba TV’s Semasio Platform to Power Identity, Contextual and Data-led Activation Globally

Global Leader in AI Technology for Media Analytics Strengthens Leadership Team and Aligns International Focus to Capitalize on Momentum Following Recent Expansion to 50 Markets

Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New Advertising Opportunities

Global Leader in AI Technology for Media Analytics Strengthens Leadership Team with Appointments of Jacobs as Chief Product Officer and Lutz as Chief Marketing Officer

Strategic Acquisition Deepens Samba TV’s Agency and Platform Partnerships and Expands Global Footprint With Semantic Analysis of the Open Web

Collaboration leverages award-winning Samba AI™ to create new opportunities for contextual advertising along with cross-platform measurement

Both presidential campaigns are struggling to reach diverse audiences less than two months from Election Day

Streaming Gains Traction While Linear TV Fights to Maintain Audiences Amidst AI Innovations and Shifting Viewer Habits

NEW YORK and SAN FRANCISCO, July 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in Havas Media Network’s Converged platform. Converged is Havas Media Network’s industry-leading media audience planning tool, which was recently announced as the foundation for Havas’ new Converged Operating System.

SAN FRANCISCO, July 01, 2024 (GLOBE NEWSWIRE) -- Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s passionate audience of over 800 million monthly active users, the analysis showed that Snapchat campaigns perform strongly by converting audiences into viewers after they were exposed to an advertisement on the platform.

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s suite of generative AI technologies. From the company that brought ACR to the global stage, the demonstration will show how Samba is disrupting the TV data and measurement industry yet again with new AI innovations that provide actionable context to video.

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences

Advertisers can now use Samba TV’s measurement tools to measure lift from campaigns across Meta properties including Facebook and Instagram

Report highlights significant shifts in TV consumption habits and their implications for advertisers

The groundbreaking partnership offers brands, agencies, publishers, and currency providers granularity at scale, commingling Samba TV’s big TV data with HyphaMetrics’ person-level panel data

Enlightening Results for Lenovo™ as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1® Sponsorship

Entertainment marketers promoting new shows and movies can now use Samba TV measurement to gain a deeper understanding of viewership conversions generated by Snapchat campaigns

New Report Offers Crucial Insights for Political Advertisers Ahead of Anticipated Record-breaking Ad Spend

New Report Provides Insights on Millennials' Streaming Habits and Ad Preferences

Real-time viewership linked directly to consumer purchase data unlocks unparalleled advertising performance

New Consumer Survey Reveals Comprehensive Holiday Shopping Trends

Report Highlights Thriving OTT Ad Market and Recommendations for Advertisers

Analysis of Representation across Top 50 TV Shows of 2023 Reveals Dramatic Underrepresentation Among Hispanic Viewers Across Both Linear TV and Streaming

SAN FRANCISCO, May 08, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today released a new analysis in part from a survey conducted with global research firm HarrisX. The survey of more than 2,500 U.S. adults offers a window into how to reach the “streaming first” generation of adults aged 18-26, or referred to as Gen Z. This diverse and multicultural generation has unique values and behaviors that differ from previous generations. As a result, traditional advertising methods may not resonate with these young audiences, and advertisers must adapt their strategies to effectively reach them.

Results of Samba TV’s measurement studies show TikTok drove highly-engaged viewers to other media companies across broadcast, cable and streaming channels

Samba TV's Comprehensive Linear TV & OTT Data Will Drive More Accurate and Holistic Insights, Reach and Measurement Ability for Epsilon Clients

Advertisers can access the most comprehensive CTV measurement solution in the French market

Halftime Show Viewership Down Slightly Year-Over Year; The Farmer’s Dog Wins Hearts, Becoming Super Bowl’s Biggest-Reaching Brand Advertisement

Report Finds Streaming Giants Facing Tightening Marketplace with Increased Audience Competition and Content Discoverability Challenges

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV

Joint Collaboration Will Enhance the Consumer Viewing Experience with New Capabilities through Cutting-Edge Technology

Acquisition bolsters capabilities for TV viewer engagement and deeper media insights

Integration of the Industry’s Most Representative TV and Streaming Data Will Provide HMG Clients Access to Powerful New Audience Insights

One Month Before Election Day 2022, The Voter Landscape Has Never Been More Fragmented

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the NYSE under the ticker symbol “SMBA.”