Initial cohort of EdTech companies earning the seal include MagicSchool AI, Prodigy Education, ClassDojo, Quizizz, Kami, Kira Learning, and Brisk Teaching
Privacy is increasingly important to consumers, parents, and educators, but very few people have the time or expertise to read through dense privacy statements. Common Sense Privacy (www.commonsenseprivacy.net) is addressing this problem with its new privacy seal program. Now companies that go beyond compliance and adopt best practice privacy policies will be able to demonstrate their commitment to privacy with the Common Sense Privacy Seal, and at a glance, give their customers confidence that they are leaders in privacy without needing to read a 50-page privacy policy.
Many companies are deeply committed to privacy, but until now they’ve lacked a trusted, independent authority, like Common Sense Privacy, that can verify that commitment.
"These companies have demonstrated exceptional leadership in privacy protection, going far beyond minimum compliance to uphold new standards in user data protection," said Daphne Li, CEO of Common Sense Privacy. "By earning our seal, they've proven their unwavering commitment to respecting user privacy as a fundamental right, not just a regulatory checkbox. We're proud to recognize their achievements while pushing the entire industry forward through our rigorous evaluation process—setting a new benchmark that all digital products, especially those serving children, should strive to meet."
The Common Sense Privacy Seal distinguishes companies that excel in its comprehensive privacy rubric by prohibiting six key invasive practices: data sales, third-party marketing, targeted advertising, third-party tracking, cross-app tracking, and commercial profiling. This stringent evaluation approach represents the gold standard consumers increasingly demand from digital products.
Privacy Matters: For Consumers and Business
Today's consumers demand more than basic privacy compliance—they expect leadership in data protection, particularly for children's information. Their top concerns include sensitive data sharing, profiling by third parties, and cross-platform tracking. Companies that exceed minimum requirements build trust, enhance customer loyalty, and gain competitive advantage. The Common Sense Privacy seal signals to consumers that a company treats privacy as a priority, not an afterthought.
Common Sense Media and Common Sense Privacy
Common Sense Media (www.commonsensemedia.org) stands as the definitive authority trusted by millions of parents, teachers, schools, and families worldwide for more than two decades, delivering gold-standard content and technology ratings, and essential AI and technology education resources, while also pioneering the most robust privacy rubric and comprehensive privacy ratings database in the world. Common Sense Media also advocated successfully for the landmark California Consumer Privacy Act, setting privacy standards nationwide. Common Sense Privacy builds upon this foundation to help companies address emerging regulations and prioritize what consumers care about most, and provides guidance on how to become best in class.
Recognizing Leaders in Privacy
The Common Sense Privacy seal is awarded to only the companies with privacy best practices. Less than 10% of companies evaluated for the seal meet the requirements, reflecting the program’s exclusivity. Charter recipients of the seal within the EdTech vertical include: Prodigy Education, MagicSchool AI, ClassDojo, Quizizz, Kami, Kira Learning, and Brisk Teaching.
“At MagicSchool, we recognize that the responsibility we hold in education extends to the critical need for data privacy and security. We have proactively built our platform with policies and practices that rigorously safeguard data and protect privacy. Our commitment is unwavering: to provide educators with powerful AI tools they can trust to ensure a safe and secure learning environment for their students,” said Adeel Khan, MagicSchool AI CEO.
The Common Sense Privacy Seal certification involves three key steps: a comprehensive 200+ question privacy rubric evaluation, direct consultation with a privacy analyst, and commitment to quarterly monitoring with annual policy updates. This rigorous process ensures the seal represents a meaningful distinction that consumers can trust when selecting digital products for their families.
“We’re honored to be among the first recipients of this seal, reaffirming our commitment to privacy,” said Ben Johnson, Chief Technology Officer of Prodigy Education. "It’s vitally important that anyone who teaches or learns with Prodigy does so with peace of mind. The Common Sense Privacy Seal highlights our commitment to privacy best practices, demonstrating why Prodigy has earned trust in classrooms and homes worldwide.”
Join the Movement
Common Sense Privacy is committed to helping all companies achieve best practice privacy policies. We encourage technology companies of all types to learn more about how to qualify for the Common Sense Privacy Seal by visiting commonsenseprivacy.net/seal.
If you’re attending ASU+GSV Summit in San Diego April 6-9, please reach out to hcruz@commonsenseprivacy.net to arrange a meeting.
About Common Sense Privacy
Common Sense Privacy is focused on making privacy compliance simple and accessible for businesses. Through automated tools that flag privacy issues and encourage the implementation of best practices, Common Sense Privacy helps companies navigate complex regulations with ease, ensuring they prioritize the protection of student and user data, both today and in the future.
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The Common Sense Privacy seal signals to consumers that a company treats privacy as a priority, not an afterthought.