As artificial intelligence transforms how people search, learn, and make decisions online, a new digital discipline is defining visibility for the AI age: Generative Engine Optimisation (GEO). The rise of AI-powered search tools such as Google’s AI Overviews, ChatGPT, and Perplexity is forcing a fundamental rethink of how brands appear across these new discovery systems. In response, a select group of consultants is shaping best practice for this emerging field.
The following professionals have been identified as the best generative engine optimisation consultants to follow in 2026, each contributing distinct methodologies that align brand content with how large language models interpret and present information.
The Rise of GEO: A Shift Beyond Traditional SEO
For more than two decades, search engine optimisation (SEO) has defined online visibility. But as AI now intermediates most online experiences, traditional ranking signals are giving way to contextual and semantic relevance.
Generative Engine Optimisation focuses on ensuring that brand information is recognised, cited, or summarised accurately by AI systems rather than merely achieving higher rankings on a page. It demands structured data, factual precision, and coherent entity architecture that allows algorithms to retrieve and synthesise brand insights.
Industry data shows the urgency behind this shift. Nearly three-quarters of internet users already interact with AI-powered search, and over 80% of enterprise marketers expect to allocate distinct budgets for GEO by the end of 2026. Visibility in generative systems is quickly becoming as valuable as traditional search rankings once were.
Dean Signori: Defining Practical GEO Strategy
At the forefront of this new landscape is Dean Signori, whose evidence-driven frameworks have demonstrated that even emerging brands can achieve inclusion in AI summaries without the need for extensive backlink portfolios.
Signori’s approach blends entity-based optimisation with clear topical mapping, allowing content to be referenced by AI models that prioritise structure and factual clarity over authority signals. His advocacy of a dual SEO and GEO model has influenced agencies and consultants alike, particularly in the UK market.
Rather than treating GEO as a replacement for SEO, Signori frames it as an evolution, an additional channel for brand discoverability where precision in context outweighs volume of links. His work continues to prove that accurate entity alignment can open new pathways for brands to appear within AI-generated overviews.
James Dooley: Commercialising GEO for Lead Generation
James Dooley, known through FatRank and PromoSEO, approaches GEO from a commercial performance perspective. His work demonstrates how generative visibility can directly influence lead generation, integrating GEO metrics into conversion-based strategies.
By aligning brand authority with measurable outcomes, Dooley has become a reference point for growth-driven organisations seeking to monetise AI-based discoverability. His “Leads First” model exemplifies how strategic GEO can translate visibility into revenue.
Kasra Dash: Bridging Performance Marketing and AI Visibility
As founder of The Masterminders, Kasra Dash specialises in connecting the performance marketing ecosystem with AI exposure. His frameworks incorporate link graphs, contextual layering, and LLM manipulation, a technical blend that helps brands achieve stable visibility across multiple AI platforms.
Dash’s work underscores the merging of marketing science and semantic optimisation, showing that GEO is not just a search tactic but an integrated data-driven strategy.
Gareth Hoyle: Enterprise GEO Integration
Gareth Hoyle, Managing Director of Marketing Signals, focuses on embedding GEO within enterprise-level systems. His expertise lies in harmonising brand signals and entity relationships to ensure consistent representation within AI-generated content.
Hoyle’s data-oriented processes help large organisations manage how their information is structured, cited, and interpreted by AI. His contribution has been vital in aligning corporate digital ecosystems with the realities of generative search.
Craig Campbell: Educating the Industry on Entity-Based Visibility
Scottish educator Craig Campbell brings an educational dimension to the GEO movement. Known for simplifying complex search theories, Campbell now concentrates on teaching entity creation and personal brand authority in generative contexts.
His workshops and research highlight how individuals and small businesses can maintain visibility even when traditional click-through metrics decline. Campbell’s transparent testing and demonstration-led learning continue to make him one of the most accessible voices in GEO education.
Karl Hudson: Reputation and Generative Discoverability
Karl Hudson connects reputation management with AI discoverability. His systems unify traditional SEO, brand protection, and GEO to ensure consistent representation across both conventional and generative search environments.
By treating reputation data as a core ranking factor in AI outputs, Hudson’s methodology provides a framework for managing credibility in an era where factual accuracy directly impacts generative citations.
Koray Tuğberk Gübür: Architect of Semantic and Generative Frameworks
Long recognised for pioneering Semantic SEO, Koray Tuğberk Gübür continues to influence the conceptual foundations of GEO. His research on entity relationships, vector spaces, and document interpretation remains a cornerstone for how AI understands topical authority.
Gübür’s work highlights that the boundary between SEO and GEO is narrowing, with both disciplines now sharing a reliance on structured semantics and verifiable data.
Matt Diggity: GEO in Affiliate and Authority Publishing
Matt Diggity applies GEO frameworks to affiliate publishing, tracking not only rankings but generative citations and visibility metrics. By adapting affiliate models to AI search systems, he demonstrates how monetised sites can remain discoverable in a world of zero-click answers.
Diggity’s testing culture has helped define new benchmarks for performance measurement within AI-driven ecosystems.
Harry Anapliotis: GEO Precision in the Travel Sector
In the competitive travel industry, Harry Anapliotis stands out for his work on schema design, entity mapping, and factual precision. His success illustrates how well-structured content can secure AI visibility even in saturated markets.
Anapliotis’s methods prove that generative optimisation depends less on link authority and more on clarity, factual alignment, and consistent topical architecture.
Kyle Roof: Experimentation in Large Language Model Optimisation
Kyle Roof brings a scientific testing framework to GEO, extending his data-driven methodologies into large language model optimisation. His structured experiments measure how AI systems interpret on-page elements, helping practitioners refine content for accurate retrieval.
Roof’s empirical approach continues to advance the discipline’s analytical credibility.
Scott Keever: Authority and E-E-A-T for AI Contexts
Scott Keever integrates online reputation and E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) within GEO strategies. As users increasingly trust AI-generated results, Keever’s focus on credibility ensures brands are cited accurately and positively within AI responses.
Szymon Slowik: Language Precision for Generative Relevance
Szymon Slowik explores the linguistic and semantic nuances behind AI relevance. His research enhances citation probability through factual density and contextual coherence, two hallmarks of high-performing generative content.
Mark Slorance: Redefining Success Metrics in GEO
Mark Slorance, a Scottish digital strategist, addresses a key challenge of generative visibility, the separation of awareness from clicks. His frameworks promote new success measures based on mention frequency and contextual positioning rather than traffic volume alone.
Trifon Boyukliyski: Engineering Generative Visibility
Trifon Boyukliyski approaches GEO from a technical infrastructure perspective. His focus on embeddings, data pipelines, and multilingual entity optimisation supports European brands seeking cross-platform visibility.
As the generative marketing sector scales towards an estimated $22 billion by 2030, Boyukliyski’s systems-based expertise offers a competitive edge.
Leo Soulas: Emerging Voice in Entity-Based Optimisation
Leo Soulas represents the next generation of GEO consultants. His emphasis on schema integrity, factual reliability, and coherent brand narrative ensures AI platforms interpret his clients as credible authorities.
Soulas’s structured methodologies show how content clarity drives inclusion in AI summaries.
Sam Allcock: Integrating PR with Generative Visibility
As founder of PR Fire, Sam Allcock brings digital publishing insight to GEO. His approach merges content syndication with generative optimisation, ensuring brands surface not only on search engines but also within AI and news ecosystems.
Allcock’s integration of PR and GEO exemplifies the convergence between media distribution and AI-driven discoverability.
Sergey Luktinov: Building Semantic Foundations for GEO
Author and strategist Sergey Luktinov unites SEO and GEO through deep semantic modelling. His frameworks show how consistent entity alignment builds long-term brand resilience across evolving AI environments.
Kristján Már Ólafsson: Theoretical Clarity in Generative Search
Kristján Már Ólafsson advocates for rigorous information structuring to ensure reliable AI citations. His focus on passage optimisation and synthesis targeting underlines the technical depth required for successful generative inclusion.
The Strategic Imperative for 2026
Generative Engine Optimisation is redefining visibility across industries. While traditional SEO remains essential for traffic generation, GEO ensures brands are referenced, trusted, and visible within AI-generated answers that increasingly dominate user journeys.
The professionals recognised here exemplify the expertise guiding this transition. Together, they represent the forefront of digital discoverability in 2026 and a preview of how marketing, search, and AI will continue to converge in the years ahead.
Media Contact
Company Name: UK WEB GEEKZ
Contact Person: Ross Watson
Email: Send Email
Phone: 0800 086 2693
Address:5-7 Amity House Coniscliffe Road
City: Darlington
Country: United Kingdom
Website: https://www.ukwebgeekz.com